Email Sequences
Psychological nurture campaigns—building trust through repetition and emotional resonance
"The conscious and intelligent manipulation of the organized habits and opinions" - Bernays
Total Sequences
11
Active
11
Total Sent
479
Avg Open Rate
22.0%
no_response_3_days → cold_leads
active
No Response (3 Days)
4 emails
Day 3Still Thinking About Our Last Conversation?
Day 6I Have Some Helpful Resources for You
Day 10Let’s Connect - I’d Love Your Feedback
Day 15Last Check-In - Would Love to Hear from You!
guide_downloaded → self_employed
active
Guide Downloaded
5 emails
Day 0Your Guide is Here! Let’s Get Started, [First Name]
Day 3Have You Had a Chance to Explore the Guide Yet?
Day 7Unlock More Tips for Self-Employed Success!
Day 14Celebrating Your Progress, [First Name]!
Day 21Ready to Level Up Your Self-Employment Game?
calculator_used → gig_workers
active
Calculator Used
4 emails
Day 0Hey [Name], Here’s How You Can Make the Most of Your Earnings!
Day 1Your Gig Income Strategy: Let’s Dive Deeper!
Day 3Maximize Your Productivity as a Gig Worker!
Day 7Final Tips to Supercharge Your Gig Work!
quote_requested → all_leads
active
Quote Requested
5 emails
Day 0Your Quote Request: Here’s What You Need to Know
Day 2Following Up on Your Quote Request: Any Questions?
Day 5Let’s Ensure You Have the Right Quote!
Day 7Getting Closer: Your Custom Quote Is Ready!
Day 14Final Reminder: Your Quote Awaits!
Millennial Family New Lead
active
Professional, empathetic welcome for Millennial families
New Lead
2 emails
Day 0Your Family Coverage Options Are Ready
Day 3Have questions about your quote?
Boomer Pre-Medicare New Lead
active
Patient, detailed welcome for Boomers approaching Medicare
New Lead
2 emails
Day 0Your Bridge to Medicare Coverage Options
Day 4I'm Here to Help with Your Coverage Decision
Gen Z New Lead Welcome
active
Casual, mobile-first welcome for Gen Z leads
New Lead
2 emails
Day 0yo - got your quote request đź‘‹
Day 3quick q about your coverage
Gen X Professional New Lead
active
Detailed, professional welcome for Gen X leads
New Lead
2 emails
Day 0Your Comprehensive Coverage Analysis
Day 4Following Up on Your Coverage Options
New Lead: Trust Building Series
active
Initial contact sequence that establishes authority, simplifies insurance, and builds emotional connection
New Lead
4 emails
76.5% open rate
Day 0You're not alone in this (and we can help)
Day 2The one thing most people get wrong about health insurance
Day 5Here's what your peers are doing
Day 7Still thinking it over? Read this.
Calculator Users: Decision Acceleration
active
For leads who used the cost calculator—move them from research to action
Calculator Used
2 emails
84.6% open rate
Day 0Your estimate is just the beginning
Day 3What you're REALLY paying for
Guide Downloaders: Authority Building
active
For leads who downloaded a guide—position as ongoing trusted advisor
Guide Downloaded
2 emails
80.9% open rate
Day 1Did the guide help? (I hope so)
Day 4The question everyone asks me