Generative Engine Optimization (GEO)
Your action plan to dominate AI search engines like ChatGPT, Perplexity, and Google SGE
JSON-LD Structured Data
Organization schema with NPN verification
Person Schema
Author credentials with NPN and licenses
llms.txt File
AI crawler guidance at /LlmsTxt
Auto-Generated Expert Analysis
AI adds "Information Gain" to all external data
Proprietary Data Entities
Unique data AI can't replicate
Semantic HTML
Clean, structured markup
Populate Author Profiles
Add your licensed agents to establish E-E-A-T credibility.
Where: Base44 Dashboard → AuthorProfile entity
What to include:
- Full name and professional title
- NPN (National Producer Number) - CRITICAL
- State license numbers (format: "CA-12345")
- Professional bio (2-3 sentences)
- Years of experience
- Professional headshot URL
- LinkedIn profile URL
Set one author as "is_primary: true"
Complete Organization Schema
Update your organization details in the OrganizationSchema entity.
Where: Base44 Dashboard → OrganizationSchema entity
Critical fields to add:
- NPN (your organization's NPN)
- Legal name
- Physical address
- Phone number
- Logo URL
- Service areas (all states you're licensed in)
- Social profiles (LinkedIn, Facebook)
Establish External Authority
Seed your expertise where AI learns: Reddit, LinkedIn, YouTube.
Reddit:
- Join r/healthinsurance, r/personalfinance, r/Insurance
- Answer questions with helpful, detailed responses
- Include your NPN and link to thehealthinsuranceresource.com in profile
- Cite your website when relevant
LinkedIn:
- Create company page for The Health Insurance Resource
- Share weekly articles about insurance topics
- Your agents' profiles must list NPN and link to the site
- Engage with industry content
YouTube:
- Create 60-90 second explainer videos
- Topics: "How to qualify for subsidies," "PPO vs HMO explained"
- Include NPN and website link in description
Collect Third-Party Reviews
Build trust signals AI can verify.
Platforms to focus on:
- Google Business Profile (most important for local SEO)
- Trustpilot
- Better Business Bureau
- Yelp
Ask every satisfied client for a review. Respond to all reviews.
Use Semantic Text Fragments
Guide AI to exact answers in your content.
How to create them:
Add #:~:text=start,end to URLs
https://yoursite.com/state-guide?state=CA#:~:text=All%20marketplace%20plans,essential%20categories
Use when linking internally or sharing externally
Track your AI visibility with these external tools:
Schema Validators
- • Google Rich Results Test
- • Schema.org Validator
- • Bing Markup Validator
AI-Specific SEO
- • Perplexity citation tracking
- • ChatGPT plugin visibility
- • Google SGE monitoring
The Goal: 10/10 AI Authority
When AI models cite your content as the authoritative source for health insurance questions, you've won.
67%
Citation increase with Answer-First content
4x
More citations with proprietary data
85%
Of AI answers come from top 3 sources