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Persona Performance Analytics

Data-driven insights on demographic targeting effectiveness

Total Leads

143

Persona Match Rate

52%

74 leads matched

Conversion Rate

0.0%

0 conversions

Active Personas

6

COBRA/Transition Seeker
35-55 • 75k-100k
📊 Testing

Total Leads

3

Converted

0

Conversion Rate

0.0%

Avg Lead Score

94

Est. Cost/Lead

$167

Est. ROI

0%

Preferred Channels

Google Search
Email
Phone
Comparison Sites
Self-Employed High Earner
30-45 • over-150k_self_employed
📊 Testing

Total Leads

57

Converted

0

Conversion Rate

0.0%

Avg Lead Score

96

Est. Cost/Lead

$9

Est. ROI

0%

Preferred Channels

Email
LinkedIn
Mobile App
Online Portal
Pre-Medicare Boomer
60-64 • 75k-100k
📊 Testing

Total Leads

0

Converted

0

Conversion Rate

0.0%

Avg Lead Score

0

Est. Cost/Lead

$0

Est. ROI

0%

Preferred Channels

Phone
Email
Direct Mail
In-Person
Established Gen X Professional
44-59 • 100k-150k
📊 Testing

Total Leads

8

Converted

0

Conversion Rate

0.0%

Avg Lead Score

98

Est. Cost/Lead

$63

Est. ROI

0%

Preferred Channels

Email
Phone
LinkedIn
Facebook
Family-First Millennial
28-43 • 75k-100k
📊 Testing

Total Leads

4

Converted

0

Conversion Rate

0.0%

Avg Lead Score

91

Est. Cost/Lead

$125

Est. ROI

0%

Preferred Channels

Email
Facebook
Instagram
Google Search
Digital Native Gen Z
18-27 • 50k-75k
📊 Testing

Total Leads

2

Converted

0

Conversion Rate

0.0%

Avg Lead Score

86

Est. Cost/Lead

$250

Est. ROI

0%

Preferred Channels

Instagram
TikTok
SMS
Mobile App

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