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Open Enrollment Blitz
90-day high-intensity campaign during annual open enrollment period (Nov-Jan)
Leads Generated
0
Conversions
0
Cost per Lead
—
ROI
—
Impact Level
high
Setup Difficulty
moderate
Monthly Cost
$1000
Open enrollment is when most people think about insurance. Create a comprehensive campaign with countdown timers, deadline urgency, limited-time bonuses, and intensive retargeting. Include comparison tools, 'what changed this year' content, and live Q&A sessions.
Plan open enrollment content calendar
90-day schedule of posts, emails, webinars
Create deadline countdown campaign
Urgency-driven landing pages and emails
Build 'What Changed This Year' comparison tool
Show plan changes and new options
Schedule live Q&A webinars
Weekly sessions answering common questions
Prepare re-engagement campaign for past leads
Reach everyone who didn't convert last year