Phase 6: Rich Results Validation
Validate structured data, test Google Rich Results, and establish baseline metrics for 2-4 week monitoring window.
1Test Pages in Google Rich Results Tool
- Go to Google Rich Results Test: https://search.google.com/test/rich-results
- Paste each page URL from the list below
- Check for ✓ PASS or warnings
- Document any schema errors or missing fields
2Validate in Google Search Console
- Add property to Google Search Console if not done already
- Request indexing for key pages (PublicQuote, PublicCalculator, StateGuide)
- Monitor 'Coverage' report for crawl issues
- Check 'Enhancements' tab for structured data errors
- Set up email alerts for issues
3Monitor Search Results (SERP Testing)
- Search for target keywords: "health insurance california", "aca subsidy calculator", "best health insurance self-employed"
- Look for rich snippets, FAQ boxes, or knowledge panels on your pages
- Take screenshots for documentation
- Note which schema types are being used by top competitors
4Set Up Continuous Monitoring
- Enable Google Search Console email alerts for issues
- Schedule weekly reviews of indexed pages
- Monitor Core Web Vitals in GSC
- Track keyword rankings and SERP features
- Document changes and improvements
5Create Baseline Metrics (2-4 week window)
- Record initial indexed page count
- Document initial keyword rankings (use SEMrush, Ahrefs, or Moz)
- Screenshot Google Rich Results Test results
- Record Lighthouse scores for Core Web Vitals
- Store in centralized doc for ongoing comparison